Celestia

Celestia is a Vancouver-based tea company that specializes in herbal infusions for healing and health inspired by the "alternative" and "witchcore" aesthetics that have become increasingly popular on social media. Celestia uses imagery from magic or "magick" as well as astrology to capture a sense of delicacy, quirkiness, and darkness.

Concept Development

Voice: expressive, mystical, romantic, moody

Values: the unknown, energy, growth, expression, self

Benefit: relaxation, comfort, tranquility, health

Illustrations

Celestia herbal teas contain lavender and honey, rose hip and hibiscus, and chamomile and lemongrass.

Lavender: relaxation, calming, purification, protection

Rose: love, beauty, attraction, positive energy

Chamomile: relaxation, calming, sleep

The packaging colours are chosen to match the product and the specific herbs within the teas: purple for lavender, red for hibiscus and rose hip, and green for lemongrass. Darker shades are used to capture the moodiness of this spellbinding aesthetic as well as to help stand out amongst the light colours of currently existing tea brands.

Sans serif fonts help to keep the image clean, modern, professional, and legible.

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